Intercept marketing includes strategies like Guerilla Marketing and Street Teams.  This type shares your brand in an unconventional, mostly interactive means with consumers targeted in unexpected places with a blitz of brand communication to consumers.  The goal is to create a unique, engaging, and thought-provoking concept to generate "buzz” for a brand. It  involves unusual approaches to advertising, such as targeted promotional-driven encounters in public places, street giveaways of products, PR stunts, flash-mob presentations, or any unconventional marketing intended to get results and create a memorable brand experience. 

• Guerilla Marketing Strategies
• Street Teams